[dr_faustus]

EU did not "introduce" PSD2 this year, it was/should have been in effect since Sept 2019!

However, the member states (and therefore the EU) have cut the banks an inordinate amount of slack to get their shit together, even though they have been heavily involved in the writing of PSD2 and had since 2015 (!) to implement everything. Here in Germany, in September 2019, which should have been the hard end of a one year grace period, practically no bank actually had a working PSD2 API or had implemented 2 factor authorization properly.

So all the whining about PSD2 six years after it passed is ridiculous. Everybody had plenty of warning and time to get their site prepared and checkout processes optimized. And quite frankly, unless the author of the article is running some kind of one-click order scam, I find the drop of up to 50% in conversion highly unlikely. From my experience with dozens of e-commerce site, the drop is negligible. And considering the rampant credit card fraud, 2FA was long overdue.