[rmason]

Why not just promote the new Friendster as a place to play games and soft pedal the whole social networking past?

Would the site be more successful if they'd chosen a different domain name?

[jc4p]

If they had chosen a new domain name they'd have nothing to separate them for the failing Hi5.com, which went from attempting to be a social network to doing the exact same thing this new Friendster is doing (logging in by Facebook and playing games).