[creativeone]

You can always start cheap and then raise prices. That is what one new restaurant near me did. Everything on the menu was about 14 israeli shekels (about $4), and then raised the prices to 18 shekels on half the items after a few months. After about a year, most things were priced at 20-22 shekels, with some items remaining on the menu for 18 shekels. 2 years down the road and they have a "premium menu" with "normal priced" items (most restaurants would charge you 30-40 for a decent entree), and you can still get cheaper food there if thats what you dig.