[pratikpatel]

Tracking your source of traffic is definitely one of the more credible and consistent strategies from this article. Similar methods have been used successfully for measuring the effectiveness of online ads to determine where your viewers originate. Understanding the nature and location of discovery of your app is crucial.

[wazoox]

My company's marketing manager spent quite a lot of time figuring out what we were paying adWords for. He quickly realised that most ads were displayed on eMule-related forums, and that most clicks we paid for were thrown-away money. Lesson learnt: track carefully where ads are displayed!

[spencerfry]

You can segment AdWords to only display on Google search results. And you should.

[wazoox]

Yep, we realized it. The "Display Network" used to work fine, though. It went downhill in the recent years.

[spencerfry]

I think things were a lot better when AdWords was less expensive back in the day (say around 2003-2005).