Many people I know are asking for and seeking out smart tvs. It's not being pushed on them. I don't hear those people asking for smart fridges (but occasionally I hear them talk about integrated ice makers).
For me it's like separation of concerns. Give me a TV with good picture/sound and a good selection of ports. If I want a smart TV I'll stick a Chromecast/Fire stick in it; if I want a metrics displayer I'll use a Raspberry Pi; or maybe I'll use it with a games console. I'd prefer not to pay for smart features If I'm not gonna use them.
Why not get a TV with Netflix built in? At this point, it just makes sense to have apps on the TV.