| > what happens when you get a request for an item that you've never seen before? Just refund and try to make up for the discomfort (money's blocked for the customer for a few days) by offering a voucher — we tell them "we still owe them a perfect experience" > could you write a post on how exactly you became so knowledgeable in telling fakes from authentic items? Sure! Copying below from another answer Honestly I just 'hamstered' all the material I could on the most popular items. In the beginning, in those first 10 guides I mention in the article, I just curated all the splintered bits of info* from the internet into one mega-guide, and added what I found after analysing fakes * bits of info from as little as a forum thread comment, lost on page 48, to a full-blown attmept at a guide that, to me, wasn't exhaustive enough In time, it refined to partly what I did in the beginning, and partly our own research which got better with exercise Package all that info in a free, properly formatted guide (with some imperfect English, I admit, as we're not natives), and that gives us the traffic figures I screenshot'd |