[valenterry]

> A stolen account can be used to play with cheats or to commit credit fraud / chargebacks, and the typical punishment of banning the account is no longer a deterrent. If there's an in-game player market or gifting system, items can even be transferred to otherwise legitimate accounts.

How is that hurting the company? It would mostly hurt me as the original account holder. Except for the cheating, but that can just be done with a newly created account as well, so the only thing the fraudster would gain is not having to create an account.

[nexuist]

The general public has trouble discerning responsibility among multiple corporate citizens working together. Remember the "iCloud hack" from last decade was not actually a hack at all, just stealing passwords and downloading videos/images from cloud storage. Incidentally, that prompted Apple to turn on 2FA for all accounts.

[ironmagma]

...when in reality, all that was probably necessary was some password strength requirements including a check for previously leaked passwords.