[austincheney]

1) Either pull from your experience and expertise or do anything that puts eyes on screen and displays ads.

2) Be original, which means deliberately doing what others are not doing. Beware that this will be repulsive to everyone at first.

3) Be nimble. Do that which incumbents cannot, which is far less challenging than it sounds. Incumbents refuse to do many things out of product cannibalism, available talent, speed of delivery, experimentation, and so forth.

4) If originality is too challenging then be excellent at marketing. You are putting lipstick on pig ass, so do it right to make it look better than a swimsuit super model.