[marcosdumay]

Is this a veiled threat or a Maquiavelic warning?

I really can't tell, but the meat of the difference is that the warning would be about what other people will do, not himself. (So it makes sense to publish a warning on the media, but it makes much less rational sense to publish a threat. But there's no reason to be sure he is acting rationally.)

Anyway, it's a very narcissistic comment. CEOs will do what the competition for labor allows them to do, the ones that do anything more will fail. There's a huge and complex society deciding those factors, he (or the ones he is warning about) does not get to choose.