[ryanhuff]

In the early days of cable television, there were no commercials. But, we know how that ended up. https://www.nytimes.com/1981/07/26/arts/will-cable-tv-be-inv...

[Judgmentality]

And that's why we have Netflix today. If Netflix started pushing commercials I'd leave immediately, and I think a lot of other people would too. Meanwhile Netflix is printing money like crazy.

[oehpr]

Netflix did start pushing commercials. They started testing pre-rolls in 2017. They faced huge backlash over it, but they still want to.

[pgayed]

Despite 429 points (ATOW), this article is no longer visible from the hn main page.

[banana_giraffe]

Amazon Prime Video has pre-roll ads now. Granted they're all for other Amazon Prime Videos, but they're still ads.

I feel like we're in a long game of "boil the frog" till one day we're happy that our favorite service only has one or two ads.

[tomjen3]

I don't want to defend Amazon for that, but are they at least still skipable?

[marsokod]

I've had a few where the skip button was not available. Clicking on the button would just pause the ad.

[enonevets]

Yes

[maximegarcia]

Yeah, and it is very annoying.

[cwkoss]

They've really gone right up to the line with autoplaying trailers from the browse screen though...

[nogbit]

You can disable that in the settings menu