[notSupplied]

Actually, an even more obvious reason that I missed:

Politics have become so tribal, that even simple sentences no longer mean what they mean at face value. Instead, they more often signal membership in a group who holds a certain bundle of beliefs.

Do you think human lives matter...as in...all of them? Do you think men should have basic rights...as in...mens rights?

Did you cringe a little at the last few words of those sentences? Even though at face value, they are very agreeable sentences? I think similarly, middle/right leaning people who aren't actually racist, think that parroting a political phrase on demand at work, is signaling a bunch of other "bundled ideologies" that they don't want to be a part of.