[akshayB]

This is how marketing works, all companies do this

Apple -- best iPhone ever so what happens to phone I purchased last year (reality - there a decent upgrades)

IBM Watson -- commercials looks like you can layoff 20% of employees as this things can work like wonders (reality - its not that smart)

Tesla -- Autopilot is not 100% auto pilot human supervision is needed at times. We are far away from 100% autonomous vehicles. I wish they selected a better name for this feature.

[jeffreyrogers]

There is obviously a qualitative difference in the claims Tesla (and other Musk companies) have made and standard marketing claims of most companies.