[marcus_holmes]

If it's non deterministic, if these people are just extraordinarily lucky, then OK. But that means it's all just luck, just being in the right place and knowing the right people at the right time. And I don't have that kind of luck so I should stay away from mass-market ideas. Or probably, any ideas at all because there's nothing special about the mass-market, and it's all "just luck".

There are millions of beautiful people out there trying to get rich and famous. The Kardashians have managed to do that very successfully, and consistently, for years. I don't think that's luck. That doesn't look like luck. I think they knew exactly what they were doing, had a good plan, and executed it perfectly. And a major component of that was understanding their market perfectly.