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by lapnitnelav 1865 days ago
No, actually you can do both (and more).

Advertising is throwing darts at the board with your eyes closed, whenever it lands somewhere on the board and nets you point is good enough for most.

Typical conversion rates are under the 1% threshold so you accept that a lot of your spend is not efficient but when it is, you make your money back and some, if you are any good at it.