[tomglynch]

> But the most important thing about them, and the reason I urge everyone to at least _try_ Beyond Burgers, is they require no violence against animals.

In my opinion, the most important thing is that it is considerably better for the environment due to the reduction in emissions, water and land. Don't get me wrong, no violence against animals is a benefit too, but to me it's not the number one reason to try imitation meat.