[justinboogaard]

You (me, all of us) are (indirectly) paying for Google ads in the same way that we are (indirectly) paying for merchant credit card processing fees. If you paid for search, some businesses might be able to lower the cost of their products because they don’t have to pay for advertising.

[TchoBeer]

Companies wouldn't stop paying for advertisement if we banned internet advertising, they'd have to spend more in other advertisement spaces and now those spaces aren't funding the search which we'd have to pay for.