[kristjankalm]

advertising is the primary driver for clickbait and emotion-driven content. it enables The Daily Mail, it results in youtube's algorithm hell, it's why facebook exists. 'clicks = money' is bad for mental health. as long as wikipedia et al are free, give me subscription-based web all day.

[ape4]

Good point, but I think headline writers that don't need clicks for advertising money would still write headlines that make people click - the popularity of a writer or article is one measure of success.

[kristjankalm]

yes but amplification matters -- there's been at least one study which measured the clickbaity-ness of headliness of paid vs ad-based news sites and the difference was sth like an order of magnitude. i'll see if i can find the link.

[lwhi]

I don't think they'd face the same pressure.