[presty]

As a Snr Eng in one of the FAANG, my _personal_ list:

- interesting problem domain (which does not necessarily mean trendy): this is about selling to others why the problem and your company matters

- equity/career progression: (controversial comment incoming...) a strong Snr in a FAANG will most likely be a CTO/VP type of leader in a startup, so provide generous equity

- freedom in terms of decision making: present (business) problems and let people go and tackle them, you don't want to be micromanaging

- freedom in terms of work/life balance: let people manage their schedules, being fully remote, location independent - stuff that most FAANGs will struggle to compete with