[pashky]

Not everyone out there even truly understands what it does and when it works well. Yet many people are just really gullible to marketing when it happens to push right buttons like "safety", "help to emergency services" etc.

I had a chat once with older non-tech folks from cycling group I ride with. They were indeed "super-pumped" to use w3w to share location when someone got lost on a ride. The sharing would happen through our common whatsapp group, not voice, but they simply would not listen to my point that "live location" feature was there for ages, and is far superior in this particular scenario.