[urbanautomaton]

Hi dadads, thanks for your comment.

Our userbase has expanded from an early base of friends and family, then through active seeding within carefully picked sports communities, and moved forwards with a great response from users themselves; our invitations system worked very well for us in the early stages, allowing users to send out exclusive invitations to their friends.

We've been really lucky to have such great early adopters - getting a power user or two early on is a huge motivation, gets you excellent feedback on what is and isn't working, and really makes the community feel alive, which is what keeps people coming back...