I just deleted my comment wondering the same thing. I don't understand why something like opencollective couldn't be used. Give money to org, see how money is spent. The NFT is completely unnecessary.
Consider paulg looks to be the only bid (so far, maybe that could change), this kind of looks like trading a $2.5M donation (that likely would have been made anyways) for a feel-good news article pumping a use-case for NFTs as a whole.