[aardvarkr]

Unfortunately Bose HAS to care in order to protect their trademark. That’s literally how trademark works. It has nothing to do with how big they are. Lawyers are 100% going to get involved and any of your bizarre posturing to the contrary is ridiculous.

[quonn]

What if they don‘t know officially?

[pwagland]

Trademark has to be actively defended. It is quite unlike copyright in that respect. They can allow you to use the name under generous conditions, but if there is any chance that they could have reasonably known, and this post is definitely proof of that IMO, then they have to defend their trademark against infringement.

[johnwheeler]

Bizarre posturing? That’s a strange choice of words. I didn’t say lawyers wouldn’t get involved, but at any rate, the chance isn’t 100%. I said OP is not likely to be sued.

[stingraycharles]

Maybe not sued, but it’s very likely they will get a “cease & desist” letter soon.