[dcolkitt]

Exactly. Like when Nathan Fielder opened a coffee shop named “Dumb Starbucks”, called it a conceptual art project, and operated for [:strikethrough: months] days, making hundreds of thousands without ever getting sued.

[manarth]

    > "and operated for months"

3ish days: opened Friday evening, closed down on Monday. And gave away the coffee (OK, I'm sure there was a fair amount made from the TV show).