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There was a time when we gathered a group of friends to order books from Amazon (USA) to Spain to share shipping costs. We were students and waiting a month to save a few bucks was worthy.

I'm buying less and less from Amazon recently. And I no longer "go shopping" to Amazon and just go there to check prices. I think other companies are catching up and I was surprised when my latest laptop was delivered from a traditional retailer (El Corte Inglés) in under two hours. Just to share some anecdata.