[just_observing]

> I suspect the true total cost was a fair bit higher due to a hosting arrangement.

Untrue.

When the goal is to buy Blogger - a goal that is being progressed towards by Automattic - money saved on the Tumblr acquisition is useful.

[evanelias]

Huh, OK. So you're saying the $3m price included the many months of continued hosting and bandwidth in Yahoo's datacenter? Quite a bad deal for Verizon if so, especially accounting for routine hardware maintenance.