[lsaferite]

So how do you factor in the recent ruling in California?

> An appeals court in California has ruled that Amazon can be held liable for products sold through its marketplace by a third-party seller

That seems to obviate the distinction of 'marketplace facilitator' vs. 'retailer' for them. That makes them much more like Costco with a special relationship with vendors to set up vendor-specific sections in their store.

Personally, I've always detested the 3rd-party market in Amazon and wouldn't mind seeing it go away.

[hirako2000]

Amazon doesn't see it that way, their optimised their business as an ad platform + logistic solution. Higher margins there than bothering acting as sellers with lower and not even guaranteed margins.

[hirako2000]

Amazon doesn't see it that way, their optimised their business as an ad platform + logistic solution. Higher margins there than bothering acting as sellers with risky margins.