[philosopher1234]

You have a fixed amount of screen real estate on the landing page. Distributing it to your most important users for that page (prospective users) does make sense to me.

[kemotep]

Is the solution presented in the blog to utilize a cookie to determine if someone is a prospective user versus already a user not an acceptable compromise?

It seems rather straightforward to me, from their example, to de-emphasize the "Sign Up" button and prioritize the "Sign In" button for someone who already has an account.

[philosopher1234]

That seems like a good strategy to me. It raises the question though, is it worth the cost of maintaining a separate page?

[Nextgrid]

I can’t see how people that already pay me money could not be the most important users?

[philosopher1234]

Your existing and paying users are:

1. Less likely to abandon your service than prospective users

2. by far less likely to even see your landing page, since they’re usually already logged in.

In this specific context, your existing users are the less important ones.