[grawprog]

I remember learning about this concept first hand years ago working in a grocery store. I was in charge of stocking the freezer at the time. We had a sale on for breyer's ice cream. the 500ml tubs. they used to come in packs of 5 on the pallet. Then one day they dropped the size to 473ml and started shipping 4 in a pack for the same price. I remember this vividly because i had to completely rearrange the shelves so the new containers fit properly.

Also, somewhat related, the same year dairyland stopped putting handles on their 4 litre ice cream pails. The little old ladies freaked out. Turns out, nobody likes the ice cream, they just wanted the bucket with the handle. I remember asking the dairyland driver why they took the handles off. He said someone figured out the company would save 1¢ per bucket if they removed the handles saving them over a million dollars a year or something. I still wonder whether the drop in sales from people annoyed at the loss of the handle countered the savings of removing the handle.

[downrightmike]

"I don't like the ice cream, I just want a bucket" -proceeds to shovel a whole bucket of ice cream into their face.

[grawprog]

Apparently people love them for Berry picking. People would actually get mad at me about this as though i had somehow deprived them of their handles.

[horsawlarway]

I mean... yes, right?

Why would I buy your bucket if I can get this bucket full of ice cream for super cheap? Who even cares if the icecream isn't great, the alternative is just air in an empty bucket?