[yalogin]

Give me an instance this kind of salvaging happened in tech. Tech and non tech differ a lot in this case, one cannot use the generic business pattern there. People run of tissues and every time they run out, they seize being a customer and are new customers in the market looking for a brand. That is when discounts, shiny packaging etc help. Tech is not that way. There is an enormous entrenchment with things like email and even news readers. Particularly in online services, People don’t switch, that is the reason why the biggest sites are so loathe to changing the smallest things on their pages. In the same vein, companies that go out of favor don’t ever come back. I am trying to think of examples of any that might have but am unable to. There are tons of brands that are either sold off as acquihires or just left for dead and ignored though.