[kapad]

Yes. I too find that Amazon tries to hide (maybe even obscure) information of who the third party seller is.

So is amazon a marketplace or a seller. Hard to decide. I think courts should also give importance to how amazon markets itself.

EBay, always, marketed itself as a marketplace. There was never a confusion about whether it's a "store" or a "marketplace".

From the Amazon banners/ads/and other marketing material, I always get the sense that Amazon tries to market itself as a "store" and not as a "marketplace".

With that and the _hiding/obscuring_ of third party seller information on the amazon website, I think courts should treat Amazon as a seller/store more than a marketplace.