[readonthegoapp]

I listened to an indie hackers pod that had some person saying she got her clients often or mostly (at the early stages) by word of mouth.

Meaning

Could be _anybody_ you knew

Know

Talk to

See in passing

This girl had huge bubbly energetic personality

But I think the takeaway is that you can/should be in the habit of letting people know

Even people who are not in the business etc

They all know people, are married to people, etc