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by mhdhn 1879 days ago
I personally definitely agree with "Don't make customers hunt for the Sign In button on your website", since I find that so annoying. I've come to expect this annoying behavior especially from Y Combinator companies, ever since I read Paul Graham opining that companies should actually emphasize the trial/test-drive button, and deemphasize the sign-in button. He said that's what Viaweb did, and they thought it made better business sense. I just now tried a bit finding the essay where he states this, but I gave up. Maybe someone here will offer it.
1 comments

Is it this?

https://mixergy.com/paul-graham-design/

Kind of along those lines.