I am not sure that is the case. You definitely have an argument if this was only done in satire but when you are also truly offering a competing product while using a similar name it is hard to argue that it is just parody.
There was a comedian who successfully opened a coffee shop in the US named "Dumb Starbucks", logo and all. Every menu item was copied verbatim from the actual Starbucks menu but with the word "Dumb" added as a prefix.
Despite a massive social media campaign that would have certainly caught the eye of Starbucks, they received no legal threats.
Despite a massive social media campaign that would have certainly caught the eye of Starbucks, they received no legal threats.
https://www.youtube.com/watch?v=Bo_deCOd1HU