I've made an NFT project closely related to What3words - I've been giving away a few to friends for free but exactly ZERO people have actually bought one so far!
It's seems like it's roughly the equivalent of paying to name a star. Only there's at least a real star out there. Also this statement is kind of weird:
If you've been involved with the NFT community you will know that NFTs are not about money. They are about love.