[danielhodgins]

Hipmunk has a great product, strong brand and a promising business model. It sounds like they are targeting more of an early adopter technology audience in the hopes that the 'digerati' will eventually spread it to the early majority and late majority. Both of my parents use Expedia out of habit, and even though it sucks they have learned how to use it and would only switch to Hipmunk momentarily if I hounded them. Even though much of technology is painful to use the prospect of learning yet another new tool exceeds the pain of using something that sucks but gets the job done.

One way for Hipmunk to reach the baby boomer demographic would be to build awareness among the 18-35 link-happy crowd and let them demonstrate it to their parents thus creating a seamless user recruitment experience.

[kn0thing]

Stop reading my marketing plan! ;) I'm hoping for a rocking campaign in the run up to Thanksgiving to get all of our young geeky users to teach their parents so they'll spend less time searching for flights/hotels and more time for pie!