[mgkimsal]

If you read the entire blog post above, it is quite obvious that the people behind OnSwipe don't really have a coherent understanding of publishing, advertising or digital, so it shouldn't come as a surprise that their product is an atrocity.

But onswipe doesn't happen on its own - someone integrates it in to the website. None of those people understand publishing either? It very well may be the case, and I think onswipe's problematic, but I don't think "they don't understand publishing" is necessarily a good charge.