[dehrmann]

Chipotle is big; they can do this. Most of their costs are also in store labor and rent, not food. If you're a small farmer, the distributor will pay you $x regardless of how you produce it. There's no market for strawberries picked by well-paid workers, so they don't care.

What you're saying only works if you're Driscoll's and tell farmers to pay workers more or enough consumers demand it, but I just don't see much demand for this. The most we've seen is Fairtrade chocolate, coffee, etc., but there's only limited demand for it.