[kdumont]

Could be because of EV app certificates (which get rid of the warning screen when you install a desktop app). These require a number of installs before the warning goes away. When you modify the executable at all though, the counter resets. Instead, if you keep the same install executable and fetch the latest version of the app, you can keep from resetting that counter. Just going from my experience.

[DarrenDev]

The Windows SmartScreen can be a real pain when you release frequent updates.

Do you know of any off-the-shelf downloader that would handle the download and install of the versioned app, or is it a 'build your own' thing?

[phl]

Thank you. That makes perfect sense. I wasn't aware of how exactly EV app certificates work out inpractice as I have never shipped a desktop app.

[tonyedgecombe]

It's not just EV certs, regular code signing certs have the same issue.