Coming from Eindhoven I'am a bit jealous of the Startup community in Amsterdam. But still I would not really consider working in Amsterdam. The 1:20 hour single trip commute by train would take the best of me.
Seems like we should do a local HN meetup, because all of a sudden lots of Dutch hackers are coming out of the woodworks, with you and Skrebbel from Eindhoven and me in Tilburg (~25 minutes by train). Anyway, the environment for startups in Eindhoven is great. There is the Technical University, Philips and a number of technical spinoffs from these two places, including a lot of startups. Although I'm highly skeptical of this ranking, the fact that the region around Eindhoven is ranked as the "smartest region in the world" is a good indicator[1].
Then do a startup in Eindoven. On the international scale of things, Eindhoven is a suburb of Amsterdam. Or the other way around.
People don't live in SF and work in San Jose much, either.
That said, my underbelly feeling is that Eindhoven is getting a nice startup scene, slowly swelling, though mostly focused on devices and not so much on software. But in all honesty I don't think there's much of a difference. Whether my startup buddies make html5 apps or the next revolution in fitness machinery, we face much of the same kinds of problems.
Addendum: I think Eindhoven might have near virgin hiring grounds. Thousands of brilliant people currently work at a small number of high-tech BigCo's, spending a week on fixing two bugs in 30M lines of unmaintainable C code (I'm talking to you, ASML). Some of these must know, deep inside, that things can be better.
I think that a startup that grows a fair bit past ramen profitability has a lot to offer to these kinds of people. The biggest problem is how to get the word out.
[1] See http://www.intelligentcommunity.org/index.php?src=news&r... and http://www.brainportdevelopment.nl/en/news/brainport-eindhov..., although I tend to take this "studies" and competitions with a healthy grain of salt.