[bobthepanda]

Apple mostly got there because they already had so many phones. As Jobs would've said, Tile is a feature, not a product.

Unfortunately things start getting weird/potentially negative at scale, but at least Apple is trying to get ahead of the problem.

[cageface]

The problem is that there is some benefit in integrating almost any service into the growing Apple ecosystem and almost any product could conceiveably benefit from become an Apple feature. I think regulators need to draw the line somewhere to protect competition.