On the other hand, I can virtually guarantee that even if a Tile or Samsung tag is used that way, occasionally the headlines will mention Apple in a negative light anyway.
Occasionally? More like unfailingly. I wonder if any journalist has ever written a story about worker condition in Foxconn factories without also mentioning Apple. It's like nobody in media cares about Chinese workers unless they're making Apple products. I suppose Foxconn workers who assemble Xboxes and PlayStations don't matter as much.