[irahul]

> Don't be rich, Live rich.

Why not be rich and live rich. I get the "Live rich" part but that "Don't be rich" is unwarranted.

[jbrains]

I think you're overanalysing a phrase written by people whose first language is not English. :) I interpret it as "Don't kill yourself to make money if you can live /like/ you already have it."

[diggum]

I believe the point is "Why wait UNTIL you're rich to enjoy a lifestyle perceived as only being available TO the rich."