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by nickysielicki 1876 days ago
Their product is a basic IDS with loads of marketing materials that claim to be driven by AI. Instead of calling it an IDS, they call it an immune system, because the people making purchasing decisions need an ELI5.

It's a frothy market we're having, isn't it?

2 comments

Isn't most companies "value" all based on perception anyways? Especially when about to IPO.
The value of the company, sure. But it’s not a good sign if the product itself is based on deceiving management. It’s not very sustainable long term.
One of the Darktrace board members sold a lemon (Autonomy) to HP and is appealing a substantial fine and prison time.

https://www.forbes.com/sites/thomasbrewster/2020/02/06/skele...

I don’t see why it’s so bad to explain like they’re five, customers in this space can be very dumb.