[joseluisq]

Agree.

Probably no so related but your comment remembered me some friends sentence, something like: "end-users don't mind about the technical aspects they just want something that works".

This is an ad-hoc claim and not necessarily true, I know. But turns out that this sentence is trivial nowadays with this such of big impact of technology in people's lives. So users are not foolish, they are every day more aware about software in general. They know what they want and can give you the value that your software deserves so just let's start to tell them more about Linux.