Note that the light red color is actually still indicating a positive real return, this is particularly relevant in the 70s and early 80s when a 2% real return would be a much higher nominal return.
Agreed that some people expect returns for time horizons as short as 10 years though, which is clearly a mistake.
Must be some differences in the data they have vs what I could find. I did include inflation and dividends, but not taxes - wondering if that brought it to the negative.