[wyattpeak]

I was vegetarian for a while, and stopped because it turned out I wasn't willing to go without meat. Had really good meat substitutes existed at the time, things might very well have panned out differently, and I'd still be a vegetarian to this day.

Lots of people try and fail to become vegetarians because they don't find the substitutes acceptable. If you consider it a purely personal issue it probably doesn't matter, but if you're interested in lowering global animal product consumption, then I think ideological purity is the more morally questionable position than trying to develop a product that can convince the world to take up veganism.