[analog31]

I believe it is.

I have a side business selling an electronic gizmo. I sell a few per week at roughly 100 bucks a pop. I pretty much followed the mainstream advice on how to find a startup idea, such as finding a problem that you care about, and that other people experience as well. I didn't do anything brilliant. Of course this is not a "startup" by the contemporary definition, but a solid little lifestyle business that I enjoy.

I believe a difference is that it's easy to gain the domain knowledge needed to create a basic software project, assuming you've gotten over the "hump" of learning how to code. And at least for smaller projects, operations and distribution are pretty much solved problems. In other words, all of the reasons why software has eaten the world.

Hacking hardware necessarily involves moving and transforming physical material. I happen to have that domain knowledge in hardware thanks to my day job, but the starting point is to first get interested in it.

[doanerock]

Curious what the electronic gizmos do?