[InitialLastName]

To some extent, it's an attempt to partake in the wider food culture while still following stricter ethical guidelines than those food cultures developed in.

Most of the vegans I know can nutrition themselves capably using non-imitation food, but still want to be able to have a pizza on occasion.

As much as some in the hackerverse like to pretend it doesn't, eating is both an emotional and an expressive experience for some people. Expecting everyone to be a rational actor in the food world is approximately as reasonable as expecting them to be rational actors in the dating world.