[csharpminor]

At its core, Salesforce is a SaaS database platform that lets a non-programmer admin create data models for a business, as well as custom views and queries.

But Salesforce goes beyond being a database to the point of being more like a web and mobile framework specifically dedicated to building apps for business. Salesforce has its own flavor of Java (Apex) and its own MVC paradigm (Lightning). You can develop entire custom apps on Salesforce, similar to how Shopify has its own app ecosystem.

[slimbods]

They do spend a lot of time telling admins that you don't need to do any of that scary coding thing...until you do.