[meowface]

Right; impostor NFTs are rampant, unfortunately.

I imagine solutions to mitigate this will become more common on the big platforms at some point. (I briefly considered maybe trying to work on one.) An NFT listing could contain some kind of publicly verifiable authenticity certificate issued by a separate (semi-?)decentralized service that just does things like authenticity verification.

For example, they could perhaps have a procedure where an NFT minter (such as an artist) has to, among other things, sign and post some message across at least 5 social media accounts confirming they created a token with that contract address and token ID. If after ~10 days the claimed individual re-affirms the signed messages and no issues are found (e.g. account compromise), the certificate could be validated and the NFT could be marked as verifiably attributable.

Theoretically, an NFT smart contract could also maybe even try to bake part of it into the logic and NFT metadata, rather than it being just at the platform level.

We're really still in the early Wild West days of smart contracts, dapps, tokens, etc. It probably will feel a bit less sketchy in a few years. Maybe.